Facing a complex situation
In a complex national and regional context in October 2017, the key words were legal certainty, confidence, and rule of law.
We designed an opportunity to reinforce the message of the importance of a strong legal framework for Spain’s economic development and the attraction of investment to the country for the Ministry of Justice of the Spanish Government.
“iPg worked to tight deadlines, with the most senior governmental decision makers in the country, guaranteeing a project with extraordinary results maintaining a deep understanding of the workings of governmental politics.”
Strengthening security and confidence
How to strengthen the trust of foreign investors to maintain economic growth?
How to reinforce the message that the implementation of the rule of law and legal certainty in all regions of Spain supports this investment?
How to bolster the perception of Spain as a solid environment for business in a time of uncertainty?
We organized, from concept to completion, the Spanish Confidence Summit – Conversations on the rule of law and growth – with speakers including top CEOs and Chairs from the largest companies in the country, as well as 5 ministers, 12 members of Parliament and representatives from 26 sectors.
It was the first summit of its scale driven by the Ministry of Justice.
We developed all the specialized content (documents, invites, programes, a report, speeches, videos, etc.) and innovated in the format of the Summit by positioning ministers as the moderators for panels.
A high-level summit
The president of the Spanish Congress, the vice president of the Spanish Government and four ministers were all present at the summit.
We successfully promoted Spain and the Spanish government in the media and to potential investors.
We had more than 210 attendees from public institutions, national and international businesses, judicial authorities, and law firms. There were more than 60 accredited journalists, 14 international media outlets and 135 appearances in print, on television and on the radio.