Road safety in the centre
Abertis is a leading international toll road operator with a strong commitment to road safety.
They operate in 16 countries across Europe, America, and Asia, with more than 8700km of high capacity and high-quality roads.
Through the Rights of way programe, Abertis contributes $3 million to UNICEF to improve the safety of school streets. UNICEF invests these resources where they’re most needed, but where Abertis isn’t present.
“One of the most professional, knowledgeable, well-connected and hardworking agencies that I know of. I would not hesitate to work with iPg again or to recommend the agency. They are exceptional and truly focused on the client.”
How to demonstrate Abertis’ goals and contributions in the countries where they actually operate?
We asked the London School of Economics to assess the socio-economic impact of road traffic accidents with child victims in the countries where Abertis operates.
We presented the study in each country, forming relationships with governments and institutions.
On December 12th 2019, we organized the global forum “Every Child Counts” in Madrid:
- 250 high level contacts
- 62 high level attendees
- 23 accredited media outlets
- 5 appearances on TV and radio
- 19 mentions in the press
- 2800 views
- 254 interactions
- Presence of Her Majesty the Queen and the Minister of the Interior
- Backing of the Directorate-General for Traffic and Road Safety